Profit with Search Engines

Some of the top search engines have pay per click programs that essentially show small text advertisements to the right of their many search engine results (and in other places for that matter - for instance Google shows them on websites whose publishers have signed up to display them).
These advertisements have been paid for by advertisers who are participating in the respective search engine's pay per click program and are displayed and ranked according to the keywords they have selected and how much they have been willing to bid for them.
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